The idea of creating a new sailing and surf brand for women was shaped on an autumn evening in the archipelago outside Kullavik, Sweden, where pine-covered islands meet the rocky granite shoreline - a place that holds a special meaning for us.

From our own experience, we noticed a lack of design and functionality in gear for women in water sports, and decided to act on it.

Our mission is to create apparel that lets women move freely.

Stay out longer. Reach new places.

Freedom, without compromise.

We spend countless hours finding the right suppliers and materials, always with sustainability in mind. Every decision is made carefully - from sourcing to production - to create pieces that last and respect the environment.

We are a team with mixed backgrounds in sailing, design, art, media, and business. Each of us brings passion and expertise, shaped by a love for the ocean and time spent on the water. Together, we care about creating responsibly, with attention to sustainability and the people we work with.

Noora is a small family-owned company that collaborates with people and companies who share our values, have a passion for what they do, and take pride in who they are.