The idea of creating a new sailing brand for women was born on an autumn evening in the archipelago outside Kullavik, where pine trees covered Islands meet the rocky granite shoreline. This place holds a special meaning for us, as it is where everything comes together in life.

Our Mission is to empower women on the water by delivering functional, stylish, and eco-conscious apparel that enhances their performance and enjoyment. We strive to promote sustainability throughout our entire supply chain while championing inclusivity and excellence in the sailing community

We are a team with diverse backgrounds in sailing, design, art, media, and business management. Each one of us contributes with their competence and passion to build the Noora Brand and Business. We all share a strong bond with the ocean and enjoy various ocean leisure activities. We are driven by the common goal of ensuring a sustainable and healthy ocean climate.

Noora is a small family-owned company that collaborates with people and companies who share our values, have a passion for what they do, and take pride in who they are.